National Newspaper Association Foundation

Promoting news literacy, protecting the First Amendment
and enhancing the capabilities of community newspapers

Login Your Cart

Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Public notice resources

Public notices in newspapers are part of the three-legged stool of government accountability. Public notices help to inform the public on activities by the government and other public entities. ...

Read more

Understanding the stages of competence

Jun 17, 2026

We all discuss information with other people, whether it’s with an advertising client, a prospect or a coworker. And because people have different levels of understanding, it’s easier to get ...

Read more

Broadstreet celebrates 1,000 leads for local publishers

Jun 16, 2026

"I would say our leads have some weeks doubled, some weeks tripled,” Tess Coverman, Community Impact, said.  

Read more

Fire Up Summer Sales (New Spec Ads & Tip Sheet Inside)

Jun 16, 2026

Including a well-designed spec ad in your presentation is a proven strategy for closing more sales.

Read more

Are you allowing AI ads?

Jun 1, 2026

For years, we have accepted camera-ready ads from clients. Sometimes they are beautifully designed, and sometimes they are not. We have always made adjustments when needed, especially with files that are ...

Read more

Effective advertising is audience-centered

May 1, 2026

These two ads call attention to the importance of information. 

Read more

Special promos boost ad teams and clients

May 1, 2026

The idea itself is not new. Sales promotions have been around forever. People love a good deal, and sometimes your sales team needs a little spark, just as much as your clients do.

Read more

Who are we helping to achieve their goals?

May 1, 2026

I’ve always believed few small business decisions are made on a daily basis with less planning and forethought than those involving advertising.

Read more

Conducting research, prospecting, and mastering insights with AI

Apr 16, 2026

Kinney will focus on prospecting, pre-meeting research and mastering insights to get in the door while identifying smart AI prompts that yield outstanding results.

Read more

Web Design and Web Development by Buildable