National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

Positioning your newsroom for success with AI, and all things digital

Jun 24, 2026

Join the Reynolds Journalism Institute on Wednesday, June 24, 2-3 p.m. CT, to hear from the News Media Help Desk and Potter Digital Ambassadors about artificial intelligence in journalism.

We'll talk about what news publishers have tried, what's working and how your newsroom can leverage this technology to stay sustainable.

These lessons are just a sample of the many ways the Help Desk and the ambassadors can support local news organizations as they navigate digital change.

Free to NNA members; $100 for the public

Register here: https://nna.formstack.com/forms/positioning_for_success_ai

Comments:

Dropping print and gaining ground

When Cindy Fisher could no longer afford to publish her newspaper in print, she pivoted to an online regional news service and is going strong; she is pursuing 501(c)(3) nonprofit status

Special promos boost ad teams and clients

The idea itself is not new. Sales promotions have been around forever. People love a good deal, and sometimes your sales team needs a little spark, just as much as your clients do.

Conducting research, prospecting, and mastering insights with AI

Kinney will focus on prospecting, pre-meeting research and mastering insights to get in the door while identifying smart AI prompts that yield outstanding results.