Postal Tips

The National Newspaper Association provides postal consulting services for its members.

We can help with:

Interpretations of postal rules
Understanding how to enter mail properly
Assess steps you may be able to improve slow service
Know whether you are eligible for Perodicals permits
And unsnarl a host of other conundrums that arise when newspapers (and their shoppers/TMCs) are in the mail

Consulting assistance is a member-benefit. Membership includes a subscription to Publishers’ Auxiliary, featuring the monthly column, Postal Tips.

Some creative ways to leverage your renewal notices

Dec 1, 2024

Renewal notices, whether they be mailed paper notices or emailed digital notices, offer some opportunities for additional revenue, above just the money generated by the subscription renewal. Here are a ...

USPS’ new transportation plan might affect you

Nov 1, 2024

The U.S. Postal Service has implemented a new transportation scheme, whereby mail trucks are generally going to local post offices once daily. Previously, most offices saw a morning and afternoon truck. ...

PRC begins review early

Oct 1, 2024

At least the regulator has now begun a review of its rules. The review was legally required for next year, but the PRC began early as it saw the state of the shredded curtains and carpets.

Bundle Bruhaha

Aug 1, 2024

We felt that this would put an excessive burden on small newspapers to have to purchase expensive equipment if they do their mailing in-house.

Preferred Price/Limited Circulation Discount — Make sure you’re taking it

Jul 1, 2024

The Preferred Price Discount actually applies to Periodicals mailers that qualify as non-profits, science and agriculture publications or classroom publications. But smaller regular Periodicals are also ...

Postal rates are going up in July

Jun 1, 2024

Let’s look at the increases by class of mail, as many newspapers use all three Market Dominant classes — First Class, Periodicals and Marketing Mail.First Class letter mail stamps go from $.68 ...

Postal Tips: You don’t have to send marked copies every mailing — here’s how

May 1, 2024

Here’s a brief review of what the Postal Service considers advertising

Requester Periodical permit could be a valuable tool for building, retaining circulation

Apr 1, 2024

The benefit to the publisher, especially if starting up a new publication, is that circulation can be built quicker than if the publisher has to get paid subscriptions.