National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Postal Tips
Consulting assistance is an NNA-member benefit. Membership also includes a subscription to Publishers’ Auxiliary, featuring the monthly column, Postal Tips. We can help with:
- Interpretations of postal rules
- Understanding how to enter mail properly
- Assess steps you may be able to improve slow service
- Know whether you are eligible for Periodicals permits
- And unsnarl a host of other conundrums that arise when newspapers (and their shoppers/TMCs) are in the mail
Streamline your production process with Alternate Marked Copy
Mar 1, 2022
In a recent Max Heath Postal Institute™ webinar, there was quite a bit of interest in, and questions about, the Postal Service’s rules on marked copies and the Alternate Marked Copy process.
Protect your Periodicals permit
Feb 1, 2022
When you’ve been mailing your newspapers for a while and your systems are in place for maintaining your subscriber list, your single-copy vendor records, file copies for verifying ad percentages ...
With NMA partnership, we expect that our combined voice on Capitol Hill will be greater
Jan 1, 2022
This move recognizes that all three organizations have areas of strength but that resources are tight in our industry. By working together on public policy and in sharing training resources and technical ...
Our job now is to make newspaper mail more visible and efficient
Dec 1, 2021
We are working on a series of case studies using specific newspapers, subscriber lists and mail prep reports as our homework. The goal is to improve their specific service, but more importantly to diagnose ...
What we can do to help our out-of-town subscribers receive the print edition faster
Nov 1, 2021
Our circulation people hear it all the time: “I haven’t gotten my newspaper for three weeks.” “I got two editions the same day.” “Some weeks it takes three days; sometimes ...
Is the mail still the best distribution option for community newspapers?
Oct 1, 2021
The past 18 months have not been happy ones for the U.S. Postal Service and its customers. Delivery service, particularly for out-of-county newspapers, has been alternating between mediocre and outright ...
Advertising measurement rules from DMM and Customer Support Rulings compiled
Sep 1, 2021
Rules concerning ad measurement are shared below, with citations from the Postal Service Domestic Mail Manual (DMM) and Customer Support Rulings (CSRs).
Most efficient newspaper and shopper mail could escape the worst of a harsh rate case
Jul 1, 2021
An extreme second rate case this year by new leadership in the Postal Service is bad news all around, if approved as proposed for August 29, 2021. However, if implemented, the most efficient mail would ...
Gaining new subscribers through sampling
Jun 1, 2021
A good way to increase your mail subscriptions is by sending sample copies of your newspaper to non-subscribers letting them see what they’re missing by not regularly reading the paper. Many publishers ...
