Postal Tips

Consulting assistance is an NNA-member benefit. Membership also includes a subscription to Publishers’ Auxiliary, featuring the monthly column, Postal Tips. We can help with:

Interpretations of postal rules
Understanding how to enter mail properly
Assess steps you may be able to improve slow service
Know whether you are eligible for Periodicals permits
And unsnarl a host of other conundrums that arise when newspapers (and their shoppers/TMCs) are in the mail

Most efficient newspaper and shopper mail could escape the worst of a harsh rate case

Jul 1, 2021

An extreme second rate case this year by new leadership in the Postal Service is bad news all around, if approved as proposed for August 29, 2021. However, if implemented, the most efficient mail would ...

Gaining new subscribers through sampling

Jun 1, 2021

A good way to increase your mail subscriptions is by sending sample copies of your newspaper to non-subscribers letting them see what they’re missing by not regularly reading the paper. Many publishers ...

Must-do list for printing/mailing plants

May 1, 2021

Newspapers, share this with your printer/mailer

Ready or not, Seamless Acceptance for Full Service Mailers is coming

Apr 1, 2021

Now, it appears that all Full Service mailers entering currently through their local BMEU, likely their local post office, will be verified using only automated sampling and verification processes beginning ...

Postal Q&A: COVID subscriber/requester expiration extended

Mar 1, 2021

Sample large number on small circ pubs

Postal Q&A: What are the steps to take when merging 2 smaller papers into 1?

Feb 1, 2021

NNA members jump hurdles while USPS handles surge in packages.

Higher postage rates are coming — here’s what you can do about it

Jan 5, 2021

NNA members surveyed in August indicated they were seeing service problems across the board in all mail classes, even for Within County.

Electronic paid/requester subscriptions can count as valuable add-ons, depending on circumstances

Dec 1, 2020

The ability to count electronic subscriptions on the annual postal Statement of Ownership, Management and Circulation, PS Form 3526, has been established since 2012, when a third page was added to the ...