Protecting, Promoting and Enhancing Community Newspapers Since 1885
Peter W. Wagner is founder and publisher of the award-winning N’West Iowa REVIEW and 13 additional publications. The free monthly GET REAL newsletter is written exclusively for state and national press associations and distributed by them to their members. To get Wagner’s free PAPER DOLLARS email newsletter for publishers, editors and sales managers may email him at pww@iowainformation.com. The two monthly email newsletters contain information completely different than found in Wagner’s monthly Publishers’ Auxiliary column. Wagner can be contacted by emailing pww@iowainformation.com or calling his cell at 712-348-3550.
There is hope and a strong future for the community newspaper. Community support pages, made up of many smaller featured ads, can sometimes produce more dollars per page than those once important grocery ...
There are times when producing a community paper can seem like being in a circus. One moment you are the acrobat balancing your way across a high wire, and the next, you’re the featured clown. I ...
I’m amazed at how the traditional, over-the-air, television networks consistently report that “newspapers are dead.” Their anchors report that story time and again, but they never report ...
It is possible to learn, or at least reinforce, a truth regarding selling print advertising just about anywhere.
One of the best pieces of advice offered me when my wife, Connie, and I started The N’West Iowa REVIEW came from the editor of the newspaper where we printed: “You need to write a weekly column,” ...