Circulation

One-Minute Read: Promoting the Perks of Print Newspaper Advertising

Dec 20, 2024

Direct Mailer Publisher Gregg Knowles knows how important it is to keep his marketing message top of mind for local advertisers, and he doesn’t shy away from stepping on the toes of competitors when ...

Stay Human: New study finds journalist-crafted articles preferred over AI

Dec 20, 2024

A recent study from Ludwig Maximilian University of Munich found that “traditionally crafted news articles are more comprehensible than articles produced with automation,” with AI’s word ...

The facts and opinions of sports — media literacy takes the field!

Dec 20, 2024

Help your young readers learn the difference between facts and opinions through sports.

DeJoy covers his ears, but Congress is listening to NNA

Dec 18, 2024

Last week Postmaster General Louis DeJoy covered his ears in response to criticisms from members of Congress about service quality under his tenure, perhaps cementing his legacy of unresponsiveness and ...

Goal-setting can be an important part of improving your newsroom and newspaper

Dec 1, 2024

Even if you’re not one to make personal New Year’s resolutions, you still should think about what goals you would like for your department or newspaper to accomplish in the coming year.

Newspapers have always been about easy navigation

Dec 1, 2024

When was the last time you looked at your website through the eyes of a reader?

Papers turn attention to growth

Dec 1, 2024

Many newspapers have shifted from worrying to planning growth Upon returning to my office following a 2,700-mile journey (Bellingham, Washington, happens to be the furthest city in the contiguous 48 U.S. ...

Some creative ways to leverage your renewal notices

Dec 1, 2024

Renewal notices, whether they be mailed paper notices or emailed digital notices, offer some opportunities for additional revenue, above just the money generated by the subscription renewal. Here are a ...