National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Industry Research
The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research.
Mr. Popcorn Explains Points of View
Jan 14, 2025
“Teens want media literacy instruction included in their education. An overwhelming majority of teens (94%) say that schools should be required to teach media literacy.” Thus reports the 2024 ...
The continued trust in newspapers, and why that's significant to advertisers
Nov 13, 2024
It’s not the first time that research has come back showing newspapers to be especially trustworthy, but it’s still newsworthy all the same.
Residents still want local news, will pay for a good product
Dec 1, 2023
Legacy newspapers are slowly adapting to the digital era, but many have not fully faced up to their greatest-ever existential challenge.
QUALITY CONTROL: THE POWER OF HIGH-QUALITY DATA IN CHALLENGING TIMES
Nov 14, 2023
The study, “Mastering Tomorrow’s Markets: The Data Quality Revolution,” included a survey of more than 500 business leaders, 88% of whom believe challenges will intensify over the next ...
Local newspapers rank higher than national mainstream media, Gallup poll finds
Nov 1, 2023
Gallup found that local newspapers — many of them weekly or semi-weekly papers — plus local radio and TV are more reliable than what they read or see on national news outlets, including CNN ...
Metro Creative shares ideas to BOOst Halloween revenue
Sep 13, 2023
Here, Metro shares some ideas to help your local advertisers get a piece of that fall holiday pie.
The secret to growing papers is giving the readers what they want
Mar 1, 2023
This particular focus group was a little different than most. The paper had gathered 15 seniors — the minimum age requirement was 60 — to spend three hours discussing recent issues of the newspaper ...
To build trust and your audience, show how much you care, not just how much you know
Mar 1, 2023
"In one small consolation, Americans had more trust in local news.” ... It wasn’t a small consolation for people in local news, but it also had some warnings and offered the basis for ...
