Protecting, Promoting and Enhancing Community Newspapers Since 1885
The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research.
Nov 13, 2024
It’s not the first time that research has come back showing newspapers to be especially trustworthy, but it’s still newsworthy all the same.
Dec 1, 2023
Legacy newspapers are slowly adapting to the digital era, but many have not fully faced up to their greatest-ever existential challenge.
Nov 14, 2023
The study, “Mastering Tomorrow’s Markets: The Data Quality Revolution,” included a survey of more than 500 business leaders, 88% of whom believe challenges will intensify over the next ...
Nov 1, 2023
Gallup found that local newspapers — many of them weekly or semi-weekly papers — plus local radio and TV are more reliable than what they read or see on national news outlets, including CNN ...
Sep 13, 2023
Here, Metro shares some ideas to help your local advertisers get a piece of that fall holiday pie.
Mar 1, 2023
This particular focus group was a little different than most. The paper had gathered 15 seniors — the minimum age requirement was 60 — to spend three hours discussing recent issues of the newspaper ...
Mar 1, 2023
"In one small consolation, Americans had more trust in local news.” ... It wasn’t a small consolation for people in local news, but it also had some warnings and offered the basis for ...
Dec 1, 2022
"For the first time, more than one in five rural Americans is over the age of 65," reports Chuck Abbott of Successful Farming,citing a report from the Department of Agriculture report. “Rural America ...
Oct 1, 2022
Households in the U.S received 104.2 billion pieces of mail last year, but sent out only 7.1 billion pieces, according to the recently released Household Mail Study by the U.S. Postal Service.