Industry Research

The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research.

NNA members can now poll their readers and automatically break down the results by age, gender, and geographic location

Aug 14, 2020

Media outlets on the platform have seen success engaging readership by embedding news-related questions on its websites. The responses ⁠— often from 1,000+ respondents overnight ⁠— ...

Fight fear and negativity with positive points — and, oh yes, facts

Jul 29, 2020

When it comes to local news and advertising, we're the best, most trusted medium. And we've proven our worth for many, many years.

The cost to all citizens in a community when a newspaper closes

Jul 29, 2020

According to the study, “our main finding is that newspaper closures have a significantly adverse impact on municipal borrowing costs in the long run.”

Polco partners with WNA to offer Wisconsin newspapers valuable readership data

Jun 1, 2020

Currently, the Polco and WNA partnership is on its 9th question and yields anywhere from 600-1,000 respondents.

News Guru: Print is still where the profits are

Feb 1, 2020

I will remember fall ’19 as a season of research. I was involved in two major newspaper studies: one related to millennials for North Dakota Newspaper Foundation and one to determine how community ...

Annual readership survey confirms community newspaper readers are voters

Aug 29, 2019

PENSACOLA, Florida — Newspaper readers are voters, and the National Newspaper Association’s annual readership survey of more than 1,000 people from rural and urban communities across the country ...

Health of daily newspapers compared to non-daily papers

Apr 9, 2018

I’ve noticed a definite trend lately. It might be related to the increased number of industry activities I’m involved in these days, or perhaps it’s just one of those things that can’t ...