Protecting, Promoting and Enhancing Community Newspapers Since 1885
The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research.
Mar 16, 2021
DMi Partners – a full-service digital agency with a focus on email marketing and acquisition – recently studied which early database acquisition and email strategies delivered and retained ...
Sep 1, 2020
If you think weekly newspapers believe digital dollars are their meal ticket, think again. Revenue still rests largely with print advertising. Even during a pandemic. And don’t get any wrong ideas. ...
Aug 14, 2020
Media outlets on the platform have seen success engaging readership by embedding news-related questions on its websites. The responses — often from 1,000+ respondents overnight — ...
Jul 29, 2020
When it comes to local news and advertising, we're the best, most trusted medium. And we've proven our worth for many, many years.
Jul 29, 2020
According to the study, “our main finding is that newspaper closures have a significantly adverse impact on municipal borrowing costs in the long run.”
Jun 1, 2020
Currently, the Polco and WNA partnership is on its 9th question and yields anywhere from 600-1,000 respondents.
Feb 1, 2020
I will remember fall ’19 as a season of research. I was involved in two major newspaper studies: one related to millennials for North Dakota Newspaper Foundation and one to determine how community ...
Aug 29, 2019
PENSACOLA, Florida — Newspaper readers are voters, and the National Newspaper Association’s annual readership survey of more than 1,000 people from rural and urban communities across the country ...