National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Industry Research
The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research.
Marketing mail accounts for 57% of US household mail, US Postal Service study says
Oct 1, 2022
Households in the U.S received 104.2 billion pieces of mail last year, but sent out only 7.1 billion pieces, according to the recently released Household Mail Study by the U.S. Postal Service.
Building a Winning Local Media Sales Playbook
Aug 10, 2022
Wednesday, Aug 10, 2022, 12:30 p.m. ET/11:30 a.m. CT/10:30 a.m. MT/9:30 a.m. PT (U.S. and Canada) — learn about the modern media buyer’s mentality and journey; how to retool and reskill ...
Survey says we're divided about our rights — and First Amendment could bridge divisions
Jun 23, 2022
The last several years of Freedom Forum surveys show that Americans value our First Amendment freedoms but have questions about how they work in today’s world. The latest survey shows concerns and ...
Readership survey 2022 ads available
Apr 20, 2022
The 2022 readership survey had good findings for staffs of community newspapers. House ads — designed by Tatiana Ryland of the Watonga (Oklahoma) Republican — ...
Newspaper readers are voters; voters ‘hungry’ for ‘professional integrity’
Mar 28, 2022
In monitoring current events and political updates, community newspapers continue to grow in trustworthiness (7.38/10) and newspaper readers are voters (96%), Susquehanna Polling and Research Inc. found ...
NNA/NNAF Readership Survey 2022 (members only)
Mar 28, 2022
The survey of 1,000 adults from rural and urban communities across the U.S. conducted for the National Newspaper Association and NNA Foundation of Pensacola, Florida, voting habits, news consumption, opinion ...
DMi Partners Benchmark Study: Early Engager Strategies that Signal Subscriber Success for Publishers
Mar 16, 2021
DMi Partners – a full-service digital agency with a focus on email marketing and acquisition – recently studied which early database acquisition and email strategies delivered and retained ...
Publishers remain resilient
Sep 1, 2020
If you think weekly newspapers believe digital dollars are their meal ticket, think again. Revenue still rests largely with print advertising. Even during a pandemic. And don’t get any wrong ideas. ...
