Content

Know when to use more of something and when to use less

Mar 1, 2024

After completing my work with the staff in Florida, it dawned on me that much of what I recommended in Wyoming and Florida came down to knowing when to use less of some things and more of others.

News websites eclipsing government sites as alternative source of notice?

Mar 1, 2024

Public notice legislation introduced so far in 2024 suggests state legislatures are growing increasingly comfortable allowing news websites to serve as an alternative source of official notice. That comfort ...

Solving the puzzle of advertising

Mar 1, 2024

Let’s take a look at a real puzzle and see how it relates to the particular challenges of creating advertising.

Start now to craft fresh, unorthodox election questions

Mar 1, 2024

Plus, some sample questions

WEBINAR RECORDING: Creating Kick-@ss Ads

Feb 20, 2024

This helpful webinar from Metro Creative Graphics provides a comprehensive overview of effective ad design and copywriting techniques to create and sell stellar ads that benefit both your publication and ...

Celebrate Black History Month with young poet Amanda Gorman

Feb 1, 2024

She’s only in her twenties, yet she has captured hearts and minds throughout America with her powerful poetry. Her poetic work became so acclaimed that she spoke her poem, The Hill We Climb, at the ...

Celebrate sunshine March 11-15

Feb 1, 2024

Focus on increasing solutions to secrecy attempts; research available

Don't be guilty of intellectual theft

Feb 1, 2024

I used to assign rookie reporters to interview mayors and police chiefs and others who might be newsworthy. Before they left, we discussed issues that might make a news story and their questions that needed ...