Protecting, Promoting and Enhancing Community Newspapers Since 1885
Robert M. Williams Jr. is a longtime community newspaper publisher from Blackshear, Georgia. He was NNA president in 2013-14 and is now acting as NNA director of creative resources. He is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at robert@nna.org or call at (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday.
Among the latest great advertising ideas Forum Communications Director of Revenue Growth Jody Hanson has come up with are niche publications to accompany numerous newspapers in their group that draw ...
Over the years, I’ve encountered numerous advertisers who, mysteriously, somehow once they’ve published a great ad idea in your newspaper, think the ad is somehow “used up” after ...
The Forest-Blade of Swainsboro, Georgia, has long been a quality community newspaper, consistently fulfilling its role as a vital link offering the names, faces and information that bind the Emmanuel County, ...
Meet Zoe Cooper. She’s a great newspaper “utility player” and also creative advertising manager for the Casa Grande (Arizona) Dispatch, a three–day–a–week newspaper. ...
Recent years have seen a rise in the number of newspapers offering their merchants more variety in how and where they can place their ad dollars while staying with their well-known, long-trusted and reliable ...
An email from a newspaper publisher in the Midwest got me to thinking the other day. “What do you think is the very best ad idea you’ve ever had of your own?” asked this publisher.
Carol, a 13-year veteran in the business, hit the proverbial “home run” when she came up with an ingenious thought that started with utilizing ...
Several of our NNA members have responded to the challenge of helping others out with some great ideas that aren’t all that common, but will certainly draw attention and sell!
I think you can also call them innovative and creative and I don’t believe we see nearly enough such ads in our weekly or daily newspapers on a regular basis. Christina Cosner, whose paper is a ...
This paper took the nationwide problem of businesses looking for employees to fill their jobs and turned it into a strong special section featuring 100% advertising, nearly all quarters and half pages. ...
Paul Erdelt, editor and publisher of The Steele Ozone and the Kidder County Press in Steele, North Dakota, is proof an old idea can still bring in new revenue — even though the origins of ...
Following the downturn of pandemic times, Jessica finds ways to generate more revenue are ...
Where does a great advertising idea come from? The inspiration for an innovative idea can come from anywhere, of course, but sometimes we must look at another great idea and think of a different way it ...
Sean Dunlap’s success in a tiny market like Franklin County, Mississippi, should show us all that creativity and innovation is always appreciated and will sell in any market.
Keith Barlow, publisher of The Milledgeville (GA) Union-Recorder, shares his Faces and Places contest.
Even the most penny-pinching of business owners can seldom say “no thanks” to a promotion that involves boosting a community’s youngsters. Watch a recording of this webinar here.
All of us are looking for ways to increase our revenue. Many of us, though, sometimes need a gentle reminder of opportunities that have always been right there in front of us.
Few phrases like this one can make a busy merchant perk up and pay attention to what you’re telling them. Most important, they can then give you a quick “yes” so you can proceed to exposing ...
Here are the testimonies of several community newspaper publishers from around the country. Yes, there’s some doom and gloom here, but I also see optimism that sales upturns are still out there to ...
The Strickers believe their effort for feature stories is worth it. While the newspaper industry in general has struggled with declining circulation, the Okawville Times has had an increase in circulation, ...