National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Great Ideas

NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at robert@nna.org or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday. 

Thank you, healthcare workers — multiple advertiser section

Apr 7, 2020

Peter W. Wagner, founder and publisher of The N’West Iowa REVIEW in Sheldon, Iowa, shared a signature page his staff created to thank healthcare workers.

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Weeklies find success publishing under one flag and running COVID education ads

Apr 7, 2020

The Cut Bank Pioneer Press, The Glacier Reporter, Shelby Promoter and The Valerian all published as one hyperlocal publication on April 1.

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A graduation special section might be just what you need

Apr 1, 2020

A graduation special section is a great way to reinforce the newspaper’s role in a community. With the possibility of graduation ceremonies throughout the country being canceled, this year stands ...

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Great ideas abound at NNA convention

Nov 1, 2019

In explaining my work, I sometimes say that there are thousands of really good journalists in rural America, but all too often, they are the only person in their newsroom that fits that description. They ...

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While in Milwaukee, get the flu or broadband

Sep 1, 2019

In a time where trust in media is eroding, newspapers need to be ready for almost anything. Here are two projects your paper might be able to implement.

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A unique concept: Bulk Online Subscription Plan

Aug 1, 2019

The lifeblood of almost every non-daily newspaper and magazine is still print advertising sales. While some might believe that web advertising is a close second, in general, this is not the case. Granted, ...

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Reach new customers with the Holiday Book

Aug 1, 2019

The days of the Christmas catalog aren’t over. Your paper can empower your advertisers in a way that gets their message in the hands of shoppers.

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Boost distribution, sell extra advertising and grow subscriptions with mail sampling

Jul 1, 2019

I get frequent contacts about sampling and update my column on this topic every few years. I’m altering my approach some to suggest how to legally keep mail distribution at higher levels weekly, ...

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Boost your bottom line with these 3 advertising series campaigns

Jul 1, 2019

Running an ad series just might be what you need. It requires your ad reps to be forward-thinking and clever, and be willing to pitch several weeks of advertising at a time. It’s also a good way ...

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