National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Great Ideas

NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday. 

We all love to have Santa come see us!

Nov 6, 2020

Old media/new media combo sold as a package

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Great Idea Exchange ⁠— Missouri's Dennis Warden has enough great ideas to keep us busy for a while! PLUS, members share ad plans for holiday season

Oct 20, 2020

Recently, a friend directed me to Missouri publisher and NNA member, Dennis Warden in Owensville. In short, Warden is delighting his readers and making his advertisers happy with both an innovative ...

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Are there dollars going untapped in your community? Mark Spensley in Iowa has figured out how to tap into these $$$

Oct 5, 2020

Who are some of the busiest people in your community, doing millions of dollars in annual business — but very seldom do much advertising? If you named building contractors, give yourselves a gold ...

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Great Idea Exchange Live! Fond Memories

Sep 10, 2020

The anniversary of the day you opened your doors is a momentous one for any operation. If it’s only been 12 months since you unlocked the door on your first day in business or a hundred years since ...

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Who’s been ‘poaching’ on your territory lately?

Sep 9, 2020

From time to time, it pays to cruise around your community and stop in wherever customer traffic is heavy to see who has come into your town and poached on what should be YOUR advertising dollars. There ...

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Veterans Day promotion creates ad revenue and juices up rack sales, plus a few other tips

Aug 25, 2020

The mood of our nation is probably right these days for something special to go along with Veterans Day coming up November 11 and now’s the time to get started. While virtually every community holds ...

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Grant programs help local businesses, keep newspapers going

Aug 14, 2020

The pandemic has ushered in what is essentially a matching program to convince local advertisers to stay in newspapers and on their websites. In turn, the newspapers smartly tout their products as marketing ...

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School opening and closing are good times to sell some plus revenue

Aug 3, 2020

Kim Ware, publisher of The Azle (Texas) News, was one of the first to respond to Williams' call, and she shared several ideas.

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NNA to offer new member benefit focused on shared revenue ideas

Jul 28, 2020

The collective wisdom and experience of NNA members across the country, sharing their best revenue-generating (or cost-saving) ideas in a group setting has generated hundreds of thousands of dollars in ...

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