National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

Join Metro's 'Shop Local' webinar this Thursday

Feb 16, 2022

Learn about the valuable tools Metro provides to help you target and promote local advertisers, events and community investment.

This live webinar will show you how to energize sales and help local merchants compete with big-box businesses using your MCC content libraries, as well as a ready-to-run print and online special section program. Reader engagement tools like contests, social media and unique community programs will also be covered.

Register now to benefit from the full spectrum of spec ads, images, editorial features, digital products and ideas available to support and grow your "shop local" efforts!

HOSTED BY

Jackie Ulloa, client services specialist
Darrell Davis, vice president of creative services
Laura Koch, senior designer

Comments:

One-Minute Read: Promoting the Perks of Print Newspaper Advertising

Direct Mailer Publisher Gregg Knowles knows how important it is to keep his marketing message top of mind for local advertisers, and he doesn’t shy away from stepping on the toes of competitors when touting the advantages of print advertising in his publication.

Coffee, televisions and response advertising

I asked Karine what made that billboard’s message so effective. She said, “It proved that strong advertising is specific and communicates clearly. It offered a reason to make a purchase right away.”