National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

Recording: Metro's 15 Minutes to a Successful Holiday Advertising Program

Sep 18, 2024

Make your game plan ahead of the pivotal fourth quarter with best practices for utilizing every sales and creative asset included with the 2024 Holiday Advertising Service from Metro.

This webinar will outline all-new features focused on local holiday shopping and events, as well as fresh holiday greeting ads, to help you engage new and returning advertisers and your community. We’ll also take a peek at the four ready-made special sections that come with this year’s Holiday Advertising Service, including a new Holiday Recipes guide. Don’t miss this opportunity to get inspired and organized to “sleigh” Christmas season sales!

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One-Minute Read: Promoting the Perks of Print Newspaper Advertising

Direct Mailer Publisher Gregg Knowles knows how important it is to keep his marketing message top of mind for local advertisers, and he doesn’t shy away from stepping on the toes of competitors when touting the advantages of print advertising in his publication.

Coffee, televisions and response advertising

I asked Karine what made that billboard’s message so effective. She said, “It proved that strong advertising is specific and communicates clearly. It offered a reason to make a purchase right away.”