National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

Start Strong: 2025 ReveNEW Webinar January 16

Jan 16, 2025

Plan and optimize 2025 sales with the coordinated revenue tools, editorial features and design assets only a Metro subscription provides.

Thursday, January 16, 2025, 1 p.m. ET

52 sales ideas for every week of the year
Marketing tools to help out sales reps
Success stories from newspapers across North America
Thematic revenue programs that integrate all of your subscription assets to maximize print and digital sales
Custom creative and editorial content requests
Brainstorming tools for your monthly planning meetings
Digital and social media templates and support features
New website features for smarter searches and resource optimization

Don’t miss this opportunity to inspire and energize sales, creative and editorial teams for success all year!

Click here to register.

Can't attend? Register anyway to receive a recording after the webinar!

Comments:

Brand loyalty is a powerful force

How can you deal with an advertiser who doesn’t consider your newspaper, because of a strong loyalty to another advertising choice?

One-Minute Read: Promoting the Perks of Print Newspaper Advertising

Direct Mailer Publisher Gregg Knowles knows how important it is to keep his marketing message top of mind for local advertisers, and he doesn’t shy away from stepping on the toes of competitors when touting the advantages of print advertising in his publication.

Coffee, televisions and response advertising

I asked Karine what made that billboard’s message so effective. She said, “It proved that strong advertising is specific and communicates clearly. It offered a reason to make a purchase right away.”