Protecting, Promoting and Enhancing Community Newspapers Since 1885
Chip Hutcheson is the retired publisher of The Times Leader in Princeton, Kentucky. He was NNA president in 2015. He currently serves as a content strategist for Kentucky Today, the online news website of the Kentucky Baptist Convention. chiphutcheson@yahoo.com
A conversation on “Everything Advertising” should include expanding the conversation to include below-the-surface elements instrumental in growing advertising revenue.
Without the benefit of a designated HR person, here’s some advice for community newspaper leaders relating to HR needs.
Having a game plan early will be vital because you don’t know what unexpected situations you will face when the fourth quarter arrives. Planning early will pay handsome rewards.
Validation is important. By noticing the good work someone does and acknowledging it, you are a fountain that will result in the person being motivated to do even better work. Not acknowledging the efforts ...
Newspapers must make money to survive, and the principle that “you cannot cut your way to prosperity” should incentivize newspapers to focus on how to bring in more money.
Grave danger exists when newspapers navigate away from what has made them successful throughout this country’s history. A newspaper is in grave danger when it ...
... The challenge is how to keep the newspaper’s focus local by tapping into other resources.
... In my mind, those “how tos” take second place to advice passed along years ago by a man who was remarkably successful in his profession — Paul “Bear” Bryant, legendary ...
There’s not a quick-and-easy solution to recovering from the demise of local news in a publication, but consider these observations.
The creed maintains that “advertising, news and editorial columns alike should serve the best interests of readers; that a single standard of helpful truth and cleanness should prevail for all; that ...
As we head into the busy holiday season, it seems to be the opportune time to examine how we use our time. Does our time usage reflect the most effective way to produce a newspaper?
That same conclusion could be reached by newspaper folks when considering how they can reverse the circulation decline that faces many newspapers across the land. It’s time to learn a different way.
For independently owned papers, thinking ahead is crucial.
Like that crossword, the obvious might not seem so obvious. Let’s consider some obvious projects that could be helpful to your bottom line during November and December.
There’s no scarcity of ad ideas, but one facet of the advertising dynamic that could be the most overlooked involves personnel.
There are many common sense aspects involved in a newspaper operation — yet there are times that written rules would come in handy because the obvious is being overlooked. Here are my top eight “do ...
It seems that many newspapers — particularly chain newspapers — are obsessed with cutting expenses. But I fall in the camp of those who insist “you cannot cut your way to prosperity.”
A newspaper that wants to be relevant today must have a robust website and utilize rather than demonize social media.
While there are a number of good content resources available, nothing beats local content. Newsrooms don’t have to produce all their local content, and that’s where the “working smarter” ...