Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Public notice resources

Public notices in newspapers are part of the three-legged stool of government accountability. Public notices help to inform the public on activities by the government and other public entities. ...

Delightful Summer Fairs Spur Tourism and Revenue

Jul 15, 2025

Whether it’s a ride on the Ferris Wheel or showing off that cow you’ve raised, summer fairs attract increased shoppers to your town.

National Better Newspaper Contest winners announced

Jul 9, 2025

Judging results have been processed and winners of the National Newspaper Association Foundation’s 2025 Better Newspaper Contest and Better Newspaper Advertising Contest have been posted below.

An important question: Does this make sense?

Jul 1, 2025

As I write this, I have on my desk one of the most confusing ads I’ve ever seen. I saved it because it’s an example of what not to do in an ad. It’s an ad for a pizza restaurant, and ...

Dust off your shelf with an old idea still selling

Jul 1, 2025

If there is a community newspaper publisher in the state of Minnesota who is busier than Jason Sethre, I'll probably never get to meet him or her! Jason is publisher of the 18,000+ free circulation Fillmore ...

I thought this was a bit wild and maybe too good to be true — I was wrong

Jul 1, 2025

I am joining my fellow newspaper peeps and telling you that you are absolutely crazy if you are not doing this.

If you don't run, you can't win. Consider past successes and current options

Jul 1, 2025

Throwing in the towel cannot be your first instinct when revenue lags. Instead, use that as a challenge to revive some successful projects of the past while also looking at new opportunities to boost the ...

Roswell UFO controversy was a local story

Jul 1, 2025

When a New Mexico farmer discovered what he thought was a UFO crash in his pasture, authorities turned to the local newspaper and put a sleepy western town on the map