National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Public notice resources

Public notices in newspapers are part of the three-legged stool of government accountability. Public notices help to inform the public on activities by the government and other public entities. ...

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Maximize your growth — Newspaper Manager's Revenues & Goals Module

Jun 18, 2024

Created with a fresh, comprehensive user-interface, this module takes Sales Reporting to new heights with the ability to run reports by Customer, by Product, or by Sales Rep and customize the display of ...

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Winning digital ideas from around the newspaper industry

Jun 18, 2024

Get inspired with an in-depth look at winning digital success ideas submitted by local newspapers in Metro's recent Best Digital Content Contest.

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Consider adding animation to digital ads for more reader interaction

Jun 1, 2024

We recently worked with a local hardware store on six weeks of animated ads on our website.

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Sig Pages and Special Sections are a sure-fire way to boost local revenue

Jun 1, 2024

“Asking our small businesses to pay what we charge for a full–page color ad is a waste of time. While they may not spend the large figure for a full page, they will gladly spend a smaller amount ...

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Metro Sales Idea of the Week — June event marketing tie-ins for food & beverage advertisers

May 15, 2024

Present fresh promotional opportunities to local advertisers every month using your MetroCreativeConnection.com calendar, headings, images and ad templates!

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Free requester paper asks readers for donations and is surprised with results

May 1, 2024

What is the harm in asking? As the long saying goes, you don’t know until you try. So here is what we did.

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‘I don’t know’ can be a great answer

May 1, 2024

When said with unquestioned sincerity, “I don’t know” sends important messages.

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Learn as much as you can to better help your customer sell their products

May 1, 2024

Jeff Cott has a simple philosophy for success in ad sales and that involves careful study of your customers so your knowledge of them, their personality and their business is thorough and complete.

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