National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Cut down on exclamation marks
Oct 1, 2021
Not long ago, I saw a half-page, four-color ad for a home remodeling company. Of the 18 phrases and sentences in the ad, 14 of them ended with exclamation marks. That had to be some kind of record.
How to solicit business via fax — fax machine is still an important business tool in many small companies
Oct 1, 2021
Now comes the question — what if you send a fax to someone with whom you do not have an established business relationship and it contains a little bit of advertising, like a tag line about your special ...
Local Journalism Sustainability Act update — progress
Oct 1, 2021
The National Newspaper Association made progress in September with the Local Journalism Sustainability Act, legislation by Sens. Maria Cantwell, D-Washington, and Mark Kelly, D-Arizona, that would provide ...
National Newspaper Week 2021 materials available
Sep 21, 2021
This 81st annual National Newspaper Week is a recognition of the service of newspapers and their employees across North America and is sponsored by Newspaper Association Managers. Content for this year's ...
Five quick tips to help you grow reader revenue with email newsletters
Sep 14, 2021
Good email structure and reader-friendly styling can improve your user’s experience while helping you achieve your reader revenue goals. Here are five easy ways to make the most of email newsletters.
No photo goes unused or unsold with Cathi Utley’s newspaper
Sep 3, 2021
Cathi has created between $4,000 and $5,000 in new revenue in recent years through sponsorship of her collection of images taken at virtually any school function: ballgames, plays, you name it.
Catch more customers for your advertisers
Sep 1, 2021
It was a little embarrassing because I should have known better. If I were a fish, I certainly wouldn’t be interested in a shrimp that had been hanging around that long. That lesson applies to advertising, ...
Keepers of the Light — West Marin publishers shepherd the Point Reyes Light and assume their place in its storied history
Sep 1, 2021
As traditional newspaper publishing becomes more challenging, the current owners, Tess Elliott and David Briggs, are building upon the newspaper’s colorful legacy as they continuously seek better ...
S. 2434 Local Journalism Sustainability Act can be a ‘shot in the arm for local economies’
Sep 1, 2021
National Newspaper Association’s Congressional Action Team in August put its shoulder behind S. 2434, the Local Journalism Sustainability Act, promoting a tax credit for newspaper advertisers in ...
