National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

What makes an ad campaign?

Apr 1, 2023

Does this sound familiar? Are there advertisers in your market who are stuck on the same ad, week after week after week? As you work with them, keep in mind that campaigns share some common traits. 

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Where are they now? Is your newspaper making money by finding and telling their stories?

Apr 1, 2023

The Forest-Blade of Swainsboro, Georgia, has long been a quality community newspaper, consistently fulfilling its role as a vital link offering the names, faces and information that bind the Emmanuel County, ...

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Grimes, McGovern & Associates (Publishing Group) represented Rankin Publishing Inc., a ‘leading print publication,’ in the sale of two publishing brands to Better Newspapers Inc.

Mar 14, 2023

Linda Rankin, the owner of Rankin Publishing Inc., said BBM began more than 111 years ago as a regular feature in the newspaper.

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Business News as an Everyday Beat ft. Jim Pumarlo

Mar 9, 2023

Publishers' Auxiliary columnist Jim Pumarlo ⁠— former editor of the Red Wing (Minnesota) Republican Eagle, writer, speaker and trainer ⁠— is presenting a webinar on Thursday, March 9, at ...

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Are your news, ad departments on same page?

Mar 1, 2023

Editors often raise red flags — or at least hesitate — at requests for business news, and often for good reason ... 

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Do you know where your fire extinguishers are?

Mar 1, 2023

We all want to take care of our advertisers and coworkers. Well, there’s no better way to do that than to help them stay safe in the workplace. There are some simple things we can do to accomplish ...

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Zoe Cooper offers a great ‘deal’ for advertisers in Arizona

Mar 1, 2023

Meet Zoe Cooper. She’s a great newspaper “utility player” and also creative advertising manager for the Casa Grande (Arizona) Dispatch, a three–day–a–week newspaper. ...

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Raise awareness during American Heart Month

Feb 14, 2023

February is American Heart Month, but heart disease remains a leading cause of death for men, women and people of most racial and ethnic groups in both the United States and Canada all year.

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Celebrating 50 years of newspaper ownership, Roy Eaton is still in the game

Feb 1, 2023

Fifty years have gone by since Roy and Jeannine Eaton bought the Wise County Messenger, and their adventure continues.

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