Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Consider adding animation to digital ads for more reader interaction

Jun 1, 2024

We recently worked with a local hardware store on six weeks of animated ads on our website.

Sig Pages and Special Sections are a sure-fire way to boost local revenue

Jun 1, 2024

“Asking our small businesses to pay what we charge for a full–page color ad is a waste of time. While they may not spend the large figure for a full page, they will gladly spend a smaller amount ...

The power of a pause

Jun 1, 2024

Lately I’ve been thinking about the well-known television campaign for Wrangler jeans. This is the one with the tagline that is spoken as it appears on the screen: “Real. Comfortable. Jeans.”

Metro Sales Idea of the Week — June event marketing tie-ins for food & beverage advertisers

May 15, 2024

Present fresh promotional opportunities to local advertisers every month using your MetroCreativeConnection.com calendar, headings, images and ad templates!

Free requester paper asks readers for donations and is surprised with results

May 1, 2024

What is the harm in asking? As the long saying goes, you don’t know until you try. So here is what we did.

‘I don’t know’ can be a great answer

May 1, 2024

When said with unquestioned sincerity, “I don’t know” sends important messages.

Learn as much as you can to better help your customer sell their products

May 1, 2024

Jeff Cott has a simple philosophy for success in ad sales and that involves careful study of your customers so your knowledge of them, their personality and their business is thorough and complete.

More ideas on how to generate income for your local newspaper

May 1, 2024

Newspapers must make money to survive, and the principle that “you cannot cut your way to prosperity” should incentivize newspapers to focus on how to bring in more money.