National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
New Illinois law mandates marketers disclosure affiliations
Dec 1, 2023
It requires, among other things, anyone sending a letter or postcard asking a consumer to contact the sender “by mail, telephone, email, website or other prescribed means” and offering products ...
New tools in Photoshop elicit warning
Dec 1, 2023
I would never suggest it’s OK to use AI to generate or change images used in stories or other types of news content. But there are times when Photoshop’s generative AI will be useful when designing ...
Quality editorial content makes for great newspapers, as well as for the most interesting ad ideas
Dec 1, 2023
Part of what can be overlooked is how intriguing content can be enjoyable reading AND also provide the springboard for paid advertising.
Your newspaper brand should also be marketed
Dec 1, 2023
When community members think about marketing their business or reading up on local news, I want my brand to be the first thing they think of.
Reach for new revenue through philanthropy
Nov 14, 2023
Yes, two benefits for one source of new revenue!
‘Freebie’ digital ads mean you're turning away profit for your paper
Nov 1, 2023
You should be charging a CPM (cost per thousand impressions) for all digital advertising on your publication’s website or package deals. Stop giving it away for free; it has a lot of value.
Ohio enacts law curtailing newspaper notice
Nov 1, 2023
Unbeknownst to most in the newspaper business, two months earlier, Ohio Gov. Mike DeWine had signed into law measures buried within the legislature’s 6,198-page budget bill that will bring sweeping ...
Recognize buying signals, verbal and non
Nov 1, 2023
Those indications are called “buying signals,” and they tell us to know when to S-T-O-P talking and bring the sale in for a landing.
Remember, YOU are the custom ad agency for the merchants in your market! Just ask Carrie Pitzer
Nov 1, 2023
It didn’t take me long to find Carrie because she was the one with a crowd of fellow publishers around her, hoping to learn her “secret” to producing such quality newspapers.
