National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Create easily searchable content with SEO headlines

May 1, 2023

In simple terms, SEO helps your content be discovered easier by search engines, like Google. If the search engines cannot find you, then readers Googling to find a story with answers will also not find ...

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Don’t sell your clients short

May 1, 2023

Gene’s story applies to anyone in sales. Just about all of us have undersold our products and services at times. When you’re upselling, here are some points to keep in mind ... 

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Here are some ideas to increase your advertising dollars

May 1, 2023

It seems that many newspapers — particularly chain newspapers — are obsessed with cutting expenses. But I fall in the camp of those who insist “you cannot cut your way to prosperity.”

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Is there such a thing as ‘too local?’

May 1, 2023

Most newspapers have focus group meetings; some have them frequently, some perhaps once a year or even less. I remember one that left an impression of how disconnected an editor can be. 

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NNA allied member Vendasta shares info, resources for selling branded content

May 1, 2023

Campbell and Nettles shared expert insights on the power of branded content to drive revenue and diversify revenue streams for media companies ... 

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Pay very close attention to real estate in your advertising department

May 1, 2023

Q: Real estate ads are starting to pick up a little. What do we need to watch for?

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Meet the new and improved Parade Magazine!

Apr 18, 2023

In addition to the e-edition, The Arena Group provides close to 200 RSS feeds in sports, lifestyle and financial verticals; producing close to 30,000 articles per month that newspaper partners can utilize ...

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Branded content: The secret weapon for successful digital media companies

Apr 13, 2023

Join two seasoned branded content experts and practitioners for a webinar designed for sales leaders in publishing and broadcasting.

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Get started with digital ads

Apr 1, 2023

This is an easy way for the newspaper and clients to learn about what digital ads can offer.

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