Protecting, Promoting and Enhancing Community Newspapers Since 1885
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
May 1, 2023
Gene’s story applies to anyone in sales. Just about all of us have undersold our products and services at times. When you’re upselling, here are some points to keep in mind ...
May 1, 2023
It seems that many newspapers — particularly chain newspapers — are obsessed with cutting expenses. But I fall in the camp of those who insist “you cannot cut your way to prosperity.”
May 1, 2023
Most newspapers have focus group meetings; some have them frequently, some perhaps once a year or even less. I remember one that left an impression of how disconnected an editor can be.
May 1, 2023
Campbell and Nettles shared expert insights on the power of branded content to drive revenue and diversify revenue streams for media companies ...
May 1, 2023
Q: Real estate ads are starting to pick up a little. What do we need to watch for?
Apr 18, 2023
In addition to the e-edition, The Arena Group provides close to 200 RSS feeds in sports, lifestyle and financial verticals; producing close to 30,000 articles per month that newspaper partners can utilize ...
Apr 13, 2023
Join two seasoned branded content experts and practitioners for a webinar designed for sales leaders in publishing and broadcasting.
Apr 1, 2023
This is an easy way for the newspaper and clients to learn about what digital ads can offer.
Apr 1, 2023
Does this sound familiar? Are there advertisers in your market who are stuck on the same ad, week after week after week? As you work with them, keep in mind that campaigns share some common traits.