National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Don’t sell your clients short
May 1, 2023
Gene’s story applies to anyone in sales. Just about all of us have undersold our products and services at times. When you’re upselling, here are some points to keep in mind ...
Here are some ideas to increase your advertising dollars
May 1, 2023
It seems that many newspapers — particularly chain newspapers — are obsessed with cutting expenses. But I fall in the camp of those who insist “you cannot cut your way to prosperity.”
Is there such a thing as ‘too local?’
May 1, 2023
Most newspapers have focus group meetings; some have them frequently, some perhaps once a year or even less. I remember one that left an impression of how disconnected an editor can be.
NNA allied member Vendasta shares info, resources for selling branded content
May 1, 2023
Campbell and Nettles shared expert insights on the power of branded content to drive revenue and diversify revenue streams for media companies ...
Pay very close attention to real estate in your advertising department
May 1, 2023
Q: Real estate ads are starting to pick up a little. What do we need to watch for?
Meet the new and improved Parade Magazine!
Apr 18, 2023
In addition to the e-edition, The Arena Group provides close to 200 RSS feeds in sports, lifestyle and financial verticals; producing close to 30,000 articles per month that newspaper partners can utilize ...
Branded content: The secret weapon for successful digital media companies
Apr 13, 2023
Join two seasoned branded content experts and practitioners for a webinar designed for sales leaders in publishing and broadcasting.
Get started with digital ads
Apr 1, 2023
This is an easy way for the newspaper and clients to learn about what digital ads can offer.
What makes an ad campaign?
Apr 1, 2023
Does this sound familiar? Are there advertisers in your market who are stuck on the same ad, week after week after week? As you work with them, keep in mind that campaigns share some common traits.
