Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Quality editorial content makes for great newspapers, as well as for the most interesting ad ideas

Dec 1, 2023

Part of what can be overlooked is how intriguing content can be enjoyable reading AND also provide the springboard for paid advertising.

Your newspaper brand should also be marketed

Dec 1, 2023

When community members think about marketing their business or reading up on local news, I want my brand to be the first thing they think of.

Reach for new revenue through philanthropy

Nov 14, 2023

Yes, two benefits for one source of new revenue!

‘Freebie’ digital ads mean you're turning away profit for your paper

Nov 1, 2023

You should be charging a CPM (cost per thousand impressions) for all digital advertising on your publication’s website or package deals. Stop giving it away for free; it has a lot of value.

Ohio enacts law curtailing newspaper notice

Nov 1, 2023

Unbeknownst to most in the newspaper business, two months earlier, Ohio Gov. Mike DeWine had signed into law measures buried within the legislature’s 6,198-page budget bill that will bring sweeping ...

Recognize buying signals, verbal and non

Nov 1, 2023

Those indications are called “buying signals,” and they tell us to know when to S-T-O-P talking and bring the sale in for a landing.

Remember, YOU are the custom ad agency for the merchants in your market! Just ask Carrie Pitzer

Nov 1, 2023

It didn’t take me long to find Carrie because she was the one with a crowd of fellow publishers around her, hoping to learn her “secret” to producing such quality newspapers.

SOLUTIONS START HERE — Exhibitors share how they support newspaper partners

Nov 1, 2023

In the Trade Show of the NNA Foundation's 137th Annual Convention at the Omni Shoreham DC, exhibitors shared case studies of newspaper partnerships and specific solutions provided.