National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Acronym brief for those getting into digital marketing

Sep 1, 2023

I thought reporters had funny names for things, like the morgue, but everyone in the digital marketing space wants to speak in acronyms, so it made my brain spin.

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In Washington, D.C., this fall, your industry peers will lead discussions on timely topics

Sep 1, 2023

Join conversations, ask questions and pick up some new ideas from your newspaper industry peers. ... Learn the tools and language to tell the story of your newspaper's total reach. 

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Names and faces are always sure winners for just about any advertiser

Sep 1, 2023

It’s refreshing to be thumbing through one of my “exchange” newspapers from a small weekly only a few miles south of my hometown, deep here in south Georgia, and find an exceptionally ...

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Treasure hunt for ad ideas

Sep 1, 2023

Not all treasures consist of gold and silver. For those of us in the advertising business, some are hidden away in file cabinets and company archives.

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KidScoop offers 'The Lemonade Stand — Business Skills for Young Readers'

Aug 16, 2023

The Kid Scoop team offers your newspaper help in finding year-long sponsors for this quality youth content. 

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SCS and Bluefin Technology Partners collaborate to enhance Community Advertising System

Aug 16, 2023

This collaboration marks an important milestone as SCS incorporates Bluefin's cutting-edge digital classifieds platform into their Community Advertising System (CAS).

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Advertising’s slippery slope

Aug 1, 2023

We’re all guilty of that same thing. ... 

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Make sure advertising clients get holiday deals out to potential customers with email marketing this holiday season

Aug 1, 2023

Targeted e-blasts or email marketing — whatever you want to call it — is a good way for clients to deliver deals directly to a new customer’s inbox.

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Metter, Georgia, has an abundance of well-loved pets! Your town probably does, too!

Aug 1, 2023

“We are in the middle of something fun that has really been a win-win-win for our community.”

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