Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Fuel the offense in pursuit of advertising revenue

Jan 1, 2025

Publishers typically enter a new year with a lengthy to-do list. Among the greatest challenges is growing revenue in the fractured media landscape.

Offer your advertisers many ways to reach potential customers

Jan 1, 2025

Paul Keane, editor and publisher of the Wayne County News in Waynesboro, Mississippi, has a reputation for creative and innovative thinking when it comes to newspaper advertising ideas. Whether it’s ...

Plan to grow in 2025

Jan 1, 2025

Kevin’s Tips to Grow Your Newspaper in 2025

Who generates classified ad sales?

Jan 1, 2025

Have you ever stopped to think about what jobs in 2025 no longer exist today? Perhaps the newspaper industry has seen a disproportionate share in comparison to other businesses. That’s reflected ...

One-Minute Read: Promoting the Perks of Print Newspaper Advertising

Dec 20, 2024

Direct Mailer Publisher Gregg Knowles knows how important it is to keep his marketing message top of mind for local advertisers, and he doesn’t shy away from stepping on the toes of competitors when ...

Coffee, televisions and response advertising

Dec 1, 2024

I asked Karine what made that billboard’s message so effective. She said, “It proved that strong advertising is specific and communicates clearly. It offered a reason to make a purchase right ...

Some creative ways to leverage your renewal notices

Dec 1, 2024

Renewal notices, whether they be mailed paper notices or emailed digital notices, offer some opportunities for additional revenue, above just the money generated by the subscription renewal. Here are a ...

A MUST-SEE GUIDE TO OPTIMIZING YOUR Q4 SALES & CREATIVE STRATEGY

Nov 13, 2024

Watch the recording and check out the Success Stories to see how the 2024 Holiday Advertising Service from Metro can help your team generate thousands in revenue while saving valuable production time.