National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

You still can’t beat names and faces if you’re looking to attract readers

Mar 22, 2022

Keith Barlow, publisher of The Milledgeville (GA) Union-Recorder, shares his Faces and Places contest. 

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3-Part Promotional Series: News Brands Outperform

Mar 21, 2022

Newspaper advertising effectiveness is universal, so that's why we are sharing benchmark research from an Australian cooperative of publishers, ThinkNewsBrands, that also appeared as an E&P magazine ...

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Just in time for Spring, Bluefin Technology Partners adds new features for pumping up Yard/Garage Sales category

Mar 15, 2022

ANDOVER, Massachusetts — Bluefin Technology Partners LLC, a leading provider of print and digital advertising solutions, has launched new features in their industry-leading digital classifieds solutions ...

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Local advertisers can seldom resist a promotion featuring local youngsters!

Mar 10, 2022

Even the most penny-pinching of business owners can seldom say “no thanks” to a promotion that involves boosting a community’s youngsters. Watch a recording of this webinar here. 

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Creative selling is key in monetizing your publication or website

Mar 1, 2022

Getting creative with selling advertising might be a key to making up lost revenue.

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The importance of proofreading

Mar 1, 2022

Proofreading is one of the most important skills in the advertising world. While anybody with a sense of humor can appreciate a harmless blooper (one of my favorites is the sign that read, “Ears ...

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Your community, your spokesperson

Mar 1, 2022

Our newspaper has a president in our corner. We have for years. Ulysses S. Grant lived in Galena for roughly a year before the Civil War. He worked in the leather goods shop run by his two brothers, and ...

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Looking for an ad idea? Check around your office, and $$$ are hiding right in plain sight!

Feb 17, 2022

All of us are looking for ways to increase our revenue. Many of us, though, sometimes need a gentle reminder of opportunities that have always been right there in front of us.

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Join Metro's 'Shop Local' webinar this Thursday

Feb 16, 2022

Learn about the valuable tools Metro provides to help you target and promote local advertisers, events and community investment. This live webinar will show you how to energize sales and help ...

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