Protecting, Promoting and Enhancing Community Newspapers Since 1885
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Jan 1, 2025
How can you deal with an advertiser who doesn’t consider your newspaper, because of a strong loyalty to another advertising choice?
Jan 1, 2025
Publishers typically enter a new year with a lengthy to-do list. Among the greatest challenges is growing revenue in the fractured media landscape.
Jan 1, 2025
Paul Keane, editor and publisher of the Wayne County News in Waynesboro, Mississippi, has a reputation for creative and innovative thinking when it comes to newspaper advertising ideas. Whether it’s ...
Jan 1, 2025
Have you ever stopped to think about what jobs in 2025 no longer exist today? Perhaps the newspaper industry has seen a disproportionate share in comparison to other businesses. That’s reflected ...
Dec 20, 2024
Direct Mailer Publisher Gregg Knowles knows how important it is to keep his marketing message top of mind for local advertisers, and he doesn’t shy away from stepping on the toes of competitors when ...
Dec 1, 2024
I asked Karine what made that billboard’s message so effective. She said, “It proved that strong advertising is specific and communicates clearly. It offered a reason to make a purchase right ...
Dec 1, 2024
Renewal notices, whether they be mailed paper notices or emailed digital notices, offer some opportunities for additional revenue, above just the money generated by the subscription renewal. Here are a ...
Nov 13, 2024
Watch the recording and check out the Success Stories to see how the 2024 Holiday Advertising Service from Metro can help your team generate thousands in revenue while saving valuable production time.