National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Finding a great story is an easy way to help your advertisers excel

Mar 1, 2024

One of newspapers’ great strengths is in (1) recognizing a good story when you see one, plus (2) tying that story-telling ability into solving an advertiser’s problem.

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News websites eclipsing government sites as alternative source of notice?

Mar 1, 2024

Public notice legislation introduced so far in 2024 suggests state legislatures are growing increasingly comfortable allowing news websites to serve as an alternative source of official notice. That comfort ...

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Solving the puzzle of advertising

Mar 1, 2024

Let’s take a look at a real puzzle and see how it relates to the particular challenges of creating advertising.

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The NNA Foundation wants to help you build your audience

Mar 1, 2024

In 2024, the Foundation will roll out the Competition for Readership Development promotion. The promotion will offer prizes in two qualifying divisions for the best promotions for newspaper subscriptions ...

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WEBINAR RECORDING: Creating Kick-@ss Ads

Feb 20, 2024

This helpful webinar from Metro Creative Graphics provides a comprehensive overview of effective ad design and copywriting techniques to create and sell stellar ads that benefit both your publication and ...

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Eric Meyer of the Marion County Record to speak at NNAF Annual Convention

Feb 1, 2024

Save the date for the 138th Annual Convention & Trade Show: September 26-28, 2024, in Omaha, Nebraska

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Forever, Wherever, Whenever: How technology has changed obituaries

Feb 1, 2024

Once upon a time, most obituaries were a routine affair: a templated list of survivors and a few quick biographical facts. Today, they’re much more likely to offer unique, memorable stories — ...

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Many local clients are lost when it comes to building a website — a newspaper brings a lot to the table

Feb 1, 2024

I come across many of our small business clients who only have a Facebook page. This is OK when starting out, but if they want to start appearing in online searches and be organically found, a website ...

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Old ideas can still interest our readers and please our advertisers

Feb 1, 2024

Missouri publisher Peggy Scott of Leader Publications says she can’t accept the credit, however, because the idea was reincarnated by the marketing team for one of her better customers.

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