National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Don’t follow the crowd, follow the idea
Jul 1, 2026
When advertisers say, “Make my ads stand out,” they’re usually thinking of big headlines and big logos. There are other ways.
Rebuilding together: Publishers revive a local newspaper and help their community recover from a devastating fire
Jul 1, 2026
The 98-year-old newspaper was closed in the wake of the devastating Pacific Palisades fire that destroyed most of its commercial district in 2025 and displaced most of its residents. Instead of returning ...
Why visit an advertiser 3 times when you can visit them once and walk away with 3 ads?
Jul 1, 2026
What events or products naturally go together?
Understanding the stages of competence
Jun 17, 2026
We all discuss information with other people, whether it’s with an advertising client, a prospect or a coworker. And because people have different levels of understanding, it’s easier to get ...
Broadstreet celebrates 1,000 leads for local publishers
Jun 16, 2026
"I would say our leads have some weeks doubled, some weeks tripled,” Tess Coverman, Community Impact, said.
Fire Up Summer Sales (New Spec Ads & Tip Sheet Inside)
Jun 16, 2026
Including a well-designed spec ad in your presentation is a proven strategy for closing more sales.
Are you allowing AI ads?
Jun 1, 2026
For years, we have accepted camera-ready ads from clients. Sometimes they are beautifully designed, and sometimes they are not. We have always made adjustments when needed, especially with files that are ...
Effective advertising is audience-centered
May 1, 2026
These two ads call attention to the importance of information.
Special promos boost ad teams and clients
May 1, 2026
The idea itself is not new. Sales promotions have been around forever. People love a good deal, and sometimes your sales team needs a little spark, just as much as your clients do.
