National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Learn to accelerate 2023 sections revenue

Oct 20, 2022

Discover what special section titles and ideas are performing best for publications across North America, and how you can plan, promote and execute your own seamless and profitable sections targeting key ...

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Cracking the Digital Revenue Code with Todd Handy

Oct 6, 2022

As an influential Sales Executive leading the charge on digital monetization, Handy’s extensive knowledge of digital media, adtech, and advertising ecosystems, as well as his decade of experience ...

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A newspaper editor cries for help, in a surprisingly frank way, and gets it; his embarrassed publisher is glad he did

Oct 1, 2022

Under a headline reading, "Will you cheer the death of an institution or come to its aid?" Editor Chad Hobbs told how the paper was suffering from social media, a boycott by some advertisers upset about ...

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Advertising’s Bill of Rights

Oct 1, 2022

In the advertising business, there are things which must be done in order to create an effective campaign. Think of it as Advertising’s Bill of Rights. 

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Marketing mail accounts for 57% of US household mail, US Postal Service study says

Oct 1, 2022

Households in the U.S received 104.2 billion pieces of mail last year, but sent out only 7.1 billion pieces, according to the recently released Household Mail Study by the U.S. Postal Service.

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A few ideas to ‘freshen up’ your annual holiday advertising

Sep 28, 2022

Several of our NNA members have responded to the challenge of helping others out with some great ideas that aren’t all that common, but will certainly draw attention and sell!

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Local weekly successfully reintroduces wellness section following pandemic pause

Sep 15, 2022

Office manager Sheri Crowe credits the full-color glossy appeal of the publication with facilitating sales to many businesses who don’t normally advertise in their regular weekly issue.

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Thriving in Digital Sales and Leadership Careers in Publishing

Sep 15, 2022

In this webinar, we’ll explore what it will take for sales and leadership talent to thrive and how publishers can attract the right skill sets for a prosperous digital future.

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10 ways you could be making more money from your event listings

Sep 1, 2022

Audiences consistently rate community calendars and local event information among the most desired elements on local media sites. In order to meet this expectation (and associated opportunity), publishers ...

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