National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Programmatic On Point: Percentage of Spend Going To Effective Ad Impressions Up Significantly
Jun 17, 2025
As programmatic advertising spend approaches the $200 billion mark, likely by next year, there’s little remaining doubt that programmatic automation is a world worth every publishers’ time ...
Newspaper growth impossible? Don’t even get me started
Jun 1, 2025
Over the years, many of the biggest names in the business world called for my assistance after reading about my work with PDFs.
Who wouldn’t enjoy recognizing their favorite teacher?
Jun 1, 2025
This is a guaranteed sales success story for Shaw Media, of course, but its obvious appeal can easily be transferred to the smallest community and newspaper in any market! After all, who doesn’t ...
Register Now: Ryan Dohrn's 2025 Media Sales Playbook: AI, Referrals & Time-Saving Strategies
May 22, 2025
Learn how AI is reshaping sales research, why LinkedIn is essential, and how to craft winning sales emails. Discover time management hacks, the power of referrals, and how to leverage your clients' sales ...
Webinar: How To Price and Package Digital Advertising and Sponsored Content in 2025
May 21, 2025
You’ll learn: How much your digital advertising should cost; how to sell digital for real money, not “digital dimes”; how to build packages for mom/pops AND $100k whales.
Webinar, How to Make Community Content a Significant Monetization Channel
May 15, 2025
Join Hyperlocal News Network (and TAPinto) founder Mike Shapiro for an insightful webinar on Thursday, May 15, 11 a.m ET/10 a.m. CT/9 a.m. MT/8 a.m. PT, on how local news publishers and media ...
Share your special section suggestions with Metro — last call to win $100
May 13, 2025
Enter to Win $100 by helping Metro optimize its 2026 Special Sections program!
Apply the newspaper trifecta for increased revenue
May 1, 2025
How to generate increased revenue — that’s the topic that never grows old in the newspaper business. But finding answers seem to be more elusive with each passing year.
If you are new to the digital space or trying to expand your knowledge, just take it one term at a time
May 1, 2025
When I transitioned out of the newsroom and into our sales office, my mind spun with all the acronyms people used in the digital marketing world.
