National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Two advertising goals: attention and retention
May 1, 2022
A number of factors influence attention and retention, including ...
Think hard and get creative to find a variety of uses for great ads
Apr 22, 2022
Where does a great advertising idea come from? The inspiration for an innovative idea can come from anywhere, of course, but sometimes we must look at another great idea and think of a different way it ...
Readership survey 2022 ads available
Apr 20, 2022
The 2022 readership survey had good findings for staffs of community newspapers. House ads — designed by Tatiana Ryland of the Watonga (Oklahoma) Republican — ...
Are we going ‘above and beyond’ to in serve our advertisers with unique, innovative ideas readers will appreciate?
Apr 11, 2022
Sean Dunlap’s success in a tiny market like Franklin County, Mississippi, should show us all that creativity and innovation is always appreciated and will sell in any market.
A good idea is worth the wait
Apr 1, 2022
It takes patience to defer judgment. We’ve all been in meetings where ideas bounce around the room. Somebody mentions the first glimmer of an ad idea, and before you know it, someone else says, “No, ...
Bob Bonnar pours all his talents and enthusiasm into community journalism
Apr 1, 2022
Bob Bonnar later sold the newspaper and returned to Newcastle as editor of the News Letter Journal. He is now a co-owner with his business partner, Robb Hicks, and serves as publisher.
Where will non-metropolitan news outlets get the revenue they need to support good journalism? We need answers
Apr 1, 2022
He sees a future in which “for-profit general news organizations of less than enormous scale (and therefore almost all local digital outlets) will increasingly be dependent almost entirely on reader ...
Newspaper readers are voters; voters ‘hungry’ for ‘professional integrity’
Mar 28, 2022
In monitoring current events and political updates, community newspapers continue to grow in trustworthiness (7.38/10) and newspaper readers are voters (96%), Susquehanna Polling and Research Inc. found ...
NNA/NNAF Readership Survey 2022 (members only)
Mar 28, 2022
The survey of 1,000 adults from rural and urban communities across the U.S. conducted for the National Newspaper Association and NNA Foundation of Pensacola, Florida, voting habits, news consumption, opinion ...
