National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Do it now!
Nov 1, 2023
We’ve been submitting our mailing statements electronically for several years now, but if our newspaper was still using hard copy forms, here’s how I would make the change.
‘Freebie’ digital ads mean you're turning away profit for your paper
Nov 1, 2023
You should be charging a CPM (cost per thousand impressions) for all digital advertising on your publication’s website or package deals. Stop giving it away for free; it has a lot of value.
Making the most of the time you have
Nov 1, 2023
As we head into the busy holiday season, it seems to be the opportune time to examine how we use our time. Does our time usage reflect the most effective way to produce a newspaper?
Understanding Periodicals Vol 2 Lesson 6: Mail Preparation & Addressing
Oct 26, 2023
In Understanding Periodicals Lesson VI: Mail Preparation & Addressing, we will cover address components, placement, etc.
USPS News: Hard copy postage statements coming to an end and when mail will be delivered over Veterans Day weekend
Oct 17, 2023
USPS also confirms that mail WILL be delivered Friday, November 10, 2023, prior to Veterans Day. Mail WILL NOT be delivered on Saturday, November 11, 2023.
NATIONAL NEWSPAPER ASSOCIATION CALLS PROPOSED NEW POSTAL RATES 'PUNITIVE'
Oct 12, 2023
The proposed Jan. 21, 2024, postage increase for community newspapers is nearly four times the rate increase proposed for other users of the mail. In an announcement last Friday, the United States Postal ...
Could this be the best sampling program ever?
Oct 1, 2023
Some usual goals of sampling programs follow, as well as not-so-typical sampling ideas.
Grow traffic and branding with digital advertising campaigns
Oct 1, 2023
In the world of digital marketing, circulation can be limitless.
Looking back at events that have caused continuing postal increases for mailers
Oct 1, 2023
What does NNA expect to see from USPS in the next 12 months?
