Protecting, Promoting and Enhancing Community Newspapers Since 1885
Dec 1, 2023
Part of what can be overlooked is how intriguing content can be enjoyable reading AND also provide the springboard for paid advertising.
Dec 1, 2023
Emailing hard-copy statements, scans or PDFs of statements will not be acceptable. The new process will require publishers to enter data directly into USPS’ PostalOne system.
Dec 1, 2023
When community members think about marketing their business or reading up on local news, I want my brand to be the first thing they think of.
Nov 15, 2023
Through NIE programs, teachers use newspapers, in both print and digital form, as a “living textbook” to teach subjects such as history, reading, math, economics and government at all grade ...
Nov 9, 2023
Sometimes USPS likes to see itself as a corporation and sometimes as a government agency. How do its operating rules function and who oversees them? What can you expect if you write to a member of Congress ...
Nov 1, 2023
We’ve been submitting our mailing statements electronically for several years now, but if our newspaper was still using hard copy forms, here’s how I would make the change.
Nov 1, 2023
You should be charging a CPM (cost per thousand impressions) for all digital advertising on your publication’s website or package deals. Stop giving it away for free; it has a lot of value.
Nov 1, 2023
As we head into the busy holiday season, it seems to be the opportune time to examine how we use our time. Does our time usage reflect the most effective way to produce a newspaper?
Oct 26, 2023
In Understanding Periodicals Lesson VI: Mail Preparation & Addressing, we will cover address components, placement, etc.