National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Quality editorial content makes for great newspapers, as well as for the most interesting ad ideas

Dec 1, 2023

Part of what can be overlooked is how intriguing content can be enjoyable reading AND also provide the springboard for paid advertising.

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The end is near ... Are you ready to file postage statements digitally?

Dec 1, 2023

Emailing hard-copy statements, scans or PDFs of statements will not be acceptable. The new process will require publishers to enter data directly into USPS’ PostalOne system.

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Your newspaper brand should also be marketed

Dec 1, 2023

When community members think about marketing their business or reading up on local news, I want my brand to be the first thing they think of.

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Florida Press Educational Services opens associate membership to non-Florida newspapers

Nov 15, 2023

Through NIE programs, teachers use newspapers, in both print and digital form, as a “living textbook” to teach subjects such as history, reading, math, economics and government at all grade ...

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Understanding Periodicals Vol 2 Lesson 7: Who is Minding the Store

Nov 9, 2023

Sometimes USPS likes to see itself as a corporation and sometimes as a government agency. How do its operating rules function and who oversees them? What can you expect if you write to a member of Congress ...

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Do it now!

Nov 1, 2023

We’ve been submitting our mailing statements electronically for several years now, but if our newspaper was still using hard copy forms, here’s how I would make the change.

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‘Freebie’ digital ads mean you're turning away profit for your paper

Nov 1, 2023

You should be charging a CPM (cost per thousand impressions) for all digital advertising on your publication’s website or package deals. Stop giving it away for free; it has a lot of value.

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Making the most of the time you have

Nov 1, 2023

As we head into the busy holiday season, it seems to be the opportune time to examine how we use our time. Does our time usage reflect the most effective way to produce a newspaper?

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Understanding Periodicals Vol 2 Lesson 6: Mail Preparation & Addressing

Oct 26, 2023

In Understanding Periodicals Lesson VI: Mail Preparation & Addressing, we will cover address components, placement, etc.

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