National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Postal Tips by Matt Paxton
Matt Paxton is NNA Postal Chair and a member of the Mailers Technical Advisory Committee for NNA, along with Brad Hill of Interlink and NNA's Tonda Rush.
USPS’ new transportation plan might affect you
The U.S. Postal Service has implemented a new transportation scheme, whereby mail trucks are generally going to local post offices once daily. Previously, most offices saw a morning and afternoon truck. ...
Bundle Bruhaha
We felt that this would put an excessive burden on small newspapers to have to purchase expensive equipment if they do their mailing in-house.
Preferred Price/Limited Circulation Discount — Make sure you’re taking it
The Preferred Price Discount actually applies to Periodicals mailers that qualify as non-profits, science and agriculture publications or classroom publications. But smaller regular Periodicals are also ...
Postal rates are going up in July
Let’s look at the increases by class of mail, as many newspapers use all three Market Dominant classes — First Class, Periodicals and Marketing Mail.First Class letter mail stamps go from $.68 ...
Postal Tips: You don’t have to send marked copies every mailing — here’s how
Here’s a brief review of what the Postal Service considers advertising
Requester Periodical permit could be a valuable tool for building, retaining circulation
The benefit to the publisher, especially if starting up a new publication, is that circulation can be built quicker than if the publisher has to get paid subscriptions.
Increase circulation and save postage
If you’re looking to increase your subscription rates, you might be inclined to leave your out-of-county rates alone, or increase modestly.
Do it now!
We’ve been submitting our mailing statements electronically for several years now, but if our newspaper was still using hard copy forms, here’s how I would make the change.
USPS’ new network and how the changes will impact newspapers
The Postal Service began talking about re-inventing its delivery network about this time last year and has already embarked on making changes to a number of processing plants around the country.
Marketing Mail rates soar for heavier pieces
Because the rate tables were not released until a few days before my deadline for the July issue of Pub Aux, I did not have a chance to analyze the changes in Marketing Mail rates. The bottom line is that ...
Rates rise again in July; Here’s the break down
As you undoubtedly know, the next postal rate increase takes effect July 9, unless some problem on the Postal Service’s end delays implementation.
How to get help from USPS
Perhaps the most common issue is the issue of slow service to a subscriber or group of subscribers. There was a time when you could get your local post office to put what was called a publication watch ...
Changes are happening; be ready
The eDoc submission process includes confirmation that Move Update standards for address correction have been met and that the carrier route accuracy standard has been met for each address in the mailing.
Converting from Sacks to Tubs
By this publication, if you’ve been mailing your non-DDU or Exceptional Dispatch newspapers in sacks, you’ve had to convert to using flats tubs for that mail.
Make money and gain subscribers by saturation mailing your newspaper
We tried something new for us last month for Thanksgiving week, which, of course, is one of the biggest retail periods of the year.
October ruling says subscription lists must be certified more often
Previously, you could use a list for up to 180 days from the date of certification. A new rule put in place Oct. 1 makes the time you can use a list before re-certifying much shorter.
USPS delivery network changes might affect you
There are a lot of changes coming at USPS, and not just to rates. Starting this summer, we were made aware of changes coming in some larger metro areas involving consolidating carrier routes into large ...
Protect your mailing permit
The postal team at NNA recently got a question from a member asking what specific postal regulatory violations would trigger the revocation of a Periodicals permit. We thought other members might benefit ...
Here's the lowdown on USPS’ other permit — Marketing Mail
Those of you publishing shoppers or TMC papers in addition to your regular newspapers are probably quite familiar with the ins and outs of Marketing Mail, which used to be called Standard Class or bulk ...
Streamline your production process with Alternate Marked Copy
In a recent Max Heath Postal Institute™ webinar, there was quite a bit of interest in, and questions about, the Postal Service’s rules on marked copies and the Alternate Marked Copy process.
