National Newspaper Association Foundation

Promoting news literacy, protecting the First Amendment
and enhancing the capabilities of community newspapers

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Postal Tips

The National Newspaper Association provides postal consulting services for its members.

We can help with:

  • Interpretations of postal rules
  • Understanding how to enter mail properly
  • Assess steps you may be able to improve slow service
  • Know whether you are eligible for Perodicals permits
  • And unsnarl a host of other conundrums that arise when newspapers (and their shoppers/TMCs) are in the mail

Consulting assistance is a member-benefit. Membership includes a subscription to Publishers’ Auxiliary, featuring the monthly column, Postal Tips. 

PRC begins review early

Oct 1, 2024

At least the regulator has now begun a review of its rules. The review was legally required for next year, but the PRC began early as it saw the state of the shredded curtains and carpets.

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Bundle Bruhaha

Aug 1, 2024

We felt that this would put an excessive burden on small newspapers to have to purchase expensive equipment if they do their mailing in-house. 

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Preferred Price/Limited Circulation Discount — Make sure you’re taking it

Jul 1, 2024

The Preferred Price Discount actually applies to Periodicals mailers that qualify as non-profits, science and agriculture publications or classroom publications. But smaller regular Periodicals are also ...

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Postal rates are going up in July

Jun 1, 2024

Let’s look at the increases by class of mail, as many newspapers use all three Market Dominant classes — First Class, Periodicals and Marketing Mail.First Class letter mail stamps go from $.68 ...

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Postal Tips: You don’t have to send marked copies every mailing — here’s how

May 1, 2024

Here’s a brief review of what the Postal Service considers advertising

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Requester Periodical permit could be a valuable tool for building, retaining circulation

Apr 1, 2024

The benefit to the publisher, especially if starting up a new publication, is that circulation can be built quicker than if the publisher has to get paid subscriptions.

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Increase circulation and save postage

Feb 1, 2024

If you’re looking to increase your subscription rates, you might be inclined to leave your out-of-county rates alone, or increase modestly. 

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As 2023 drew to a close ...

Jan 1, 2024

Waiting for invoice payments to show up in your mailbox … and waiting … and waiting? There might be a reason for that, and it isn’t because your customers are suddenly slow–payers.

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New Illinois law mandates marketers disclosure affiliations

Dec 1, 2023

It requires, among other things, anyone sending a letter or postcard asking a consumer to contact the sender “by mail, telephone, email, website or other prescribed means” and offering products ...

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