Postal Tips

The National Newspaper Association provides postal consulting services for its members.

We can help with:

Interpretations of postal rules
Understanding how to enter mail properly
Assess steps you may be able to improve slow service
Know whether you are eligible for Perodicals permits
And unsnarl a host of other conundrums that arise when newspapers (and their shoppers/TMCs) are in the mail

Consulting assistance is a member-benefit. Membership includes a subscription to Publishers’ Auxiliary, featuring the monthly column, Postal Tips.

Preferred Price/Limited Circulation Discount — Make sure you’re taking it

Jul 1, 2024

The Preferred Price Discount actually applies to Periodicals mailers that qualify as non-profits, science and agriculture publications or classroom publications. But smaller regular Periodicals are also ...

Postal rates are going up in July

Jun 1, 2024

Let’s look at the increases by class of mail, as many newspapers use all three Market Dominant classes — First Class, Periodicals and Marketing Mail.First Class letter mail stamps go from $.68 ...

Postal Tips: You don’t have to send marked copies every mailing — here’s how

May 1, 2024

Here’s a brief review of what the Postal Service considers advertising

Requester Periodical permit could be a valuable tool for building, retaining circulation

Apr 1, 2024

The benefit to the publisher, especially if starting up a new publication, is that circulation can be built quicker than if the publisher has to get paid subscriptions.

Increase circulation and save postage

Feb 1, 2024

If you’re looking to increase your subscription rates, you might be inclined to leave your out-of-county rates alone, or increase modestly.

As 2023 drew to a close ...

Jan 1, 2024

Waiting for invoice payments to show up in your mailbox … and waiting … and waiting? There might be a reason for that, and it isn’t because your customers are suddenly slow–payers.

New Illinois law mandates marketers disclosure affiliations

Dec 1, 2023

It requires, among other things, anyone sending a letter or postcard asking a consumer to contact the sender “by mail, telephone, email, website or other prescribed means” and offering products ...

Do it now!

Nov 1, 2023

We’ve been submitting our mailing statements electronically for several years now, but if our newspaper was still using hard copy forms, here’s how I would make the change.