National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Annual readership survey confirms community newspaper readers are voters

Aug 29, 2019

PENSACOLA, Florida — Newspaper readers are voters, and the National Newspaper Association’s annual readership survey of more than 1,000 people from rural and urban communities across the country ...

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Embracing branded editorial content

Mar 4, 2021

Including this light branding can also aid readers in finding additional credible information about a specific topic or help them know what products work best in certain recipes.

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Attack of the morale-killing bosses

Mar 1, 2021

In my advertising and training career, I’ve observed — and heard about — a lot of boss-employee encounters. Some have been good, some have been bad. All have been instructive. In many ...

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‘I’m planning on it’: Ad series promotes vaccines

Mar 1, 2021

At the Gazette, our publisher developed a series of ads that spell out the importance of vaccinations. I recommend your paper take this idea and make it your own.

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Running on faith and passion, Deone McWilliams finds her way

Mar 1, 2021

Northside Vibes, a “good news” newspaper, is now entering its 7th year in business, Deone McWilliams says, and she credits her grandson NyRiian Jiggetts with giving her the idea that would ...

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It's time to get back to business

Feb 16, 2021

The reopening of 2021 is coming, and businesses need local media's help to bounce back. Are you ready to deliver?

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Advertisers’ blind spots

Feb 1, 2021

The term “blind spots” has become popular in today’s business environment. It refers to significant things that are not acknowledged or given fair consideration by management. Outside ...

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Find the right mascot and put him to work

Feb 1, 2021

The right mascot can engage readers, make your business more personable and resonate with your audience.

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NNA MEMBER ALERT: Monitor ad copy for the Sunday 'Big Game'

Feb 1, 2021

It may not be used in promotional or advertising copy without written consent of the NFL. Advertisers who wish to run promotional copy around the Sunday game must use less direct references like the “Big ...

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