Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Meet the new and improved Parade Magazine!

Apr 18, 2023

In addition to the e-edition, The Arena Group provides close to 200 RSS feeds in sports, lifestyle and financial verticals; producing close to 30,000 articles per month that newspaper partners can utilize ...

Branded content: The secret weapon for successful digital media companies

Apr 13, 2023

Join two seasoned branded content experts and practitioners for a webinar designed for sales leaders in publishing and broadcasting.

Grimes, McGovern & Associates (Publishing Group) represented Rankin Publishing Inc., a ‘leading print publication,’ in the sale of two publishing brands to Better Newspapers Inc.

Mar 14, 2023

Linda Rankin, the owner of Rankin Publishing Inc., said BBM began more than 111 years ago as a regular feature in the newspaper.

Business News as an Everyday Beat ft. Jim Pumarlo

Mar 9, 2023

Publishers' Auxiliary columnist Jim Pumarlo ⁠— former editor of the Red Wing (Minnesota) Republican Eagle, writer, speaker and trainer ⁠— is presenting a webinar on Thursday, March 9, at ...

Are your news, ad departments on same page?

Mar 1, 2023

Editors often raise red flags — or at least hesitate — at requests for business news, and often for good reason ...

Do you know where your fire extinguishers are?

Mar 1, 2023

We all want to take care of our advertisers and coworkers. Well, there’s no better way to do that than to help them stay safe in the workplace. There are some simple things we can do to accomplish ...

Zoe Cooper offers a great ‘deal’ for advertisers in Arizona

Mar 1, 2023

Meet Zoe Cooper. She’s a great newspaper “utility player” and also creative advertising manager for the Casa Grande (Arizona) Dispatch, a three–day–a–week newspaper. ...

Raise awareness during American Heart Month

Feb 14, 2023

February is American Heart Month, but heart disease remains a leading cause of death for men, women and people of most racial and ethnic groups in both the United States and Canada all year.